Social media advertising costs will rise to $50 billion by 2020, the same as newspapers

BEIJING, Dec. 5 (Xinhua) -- Advertising spending on social media will be on par with newspaper advertising revenue by 2020, according to data released Monday by Zenith, an advertising agency.

The rapid expansion of social media platforms on mobile devices, as well as faster Internet access and more sophisticated technologies, has dramatically changed the way many people access information. In recent years, the rapid shift in advertising trends has rocked the media industry, with companies shifting their advertising budgets from traditional channels such as newspapers to websites, which can be viewed online via computers and mobile phones. Marketers are increasingly channeling ad spending to social media sites, and on Facebook and Snapchat, ads are integrated into users' news-pushing platforms, which have proven to be more effective than successive banner ad models.

Migu has launched a $3 billion "Music New Ecology" program to reach a strategic partnership with Sina Weibo

December 4 news, the 2016 Migu Music Summit held in Shanghai, Migu Music said that in the next three years, will invest 3 billion yuan in music copyright, event performance, artist training, music distribution, program production, innovative marketing and other directions, to build a comprehensive music ecosystem.

At the summit, Migu Music and Moto, Sina Weibo, Domi Music, Guoguang Internet Technology, Yongdaxing jointly released the "Internet Strong Andy Union" program, the six major companies will be based on music derivatives to launch a series of terminals, social media, fan economy, entertainment, media expansion cooperation.

Meitu announced details of the IPO, which will be listed in Hong Kong on December 15

Not long ago, Meitu announced details of its IPO, confirming that it had logged on to the Hong Kong Stock Exchange on December 15th, and that it expected to sell 574m shares worldwide at a price of HK$8.50 to HK$9.60 per share.

Meitu also said that the public offering is mainly aimed at better development of hardware products, including smartphones, of which about 29.0% of the net proceeds from the global offering are used to improve the company's ability to purchase components and raw materials; For general working capital.

LaCala said the listing counseling is coming to an end and will file an IPO application

In October, Kara Holdings Chairman Sun Taoran officially announced in Guangzhou that LaCala will be transformed into a holding group, split into la cara payment and koala gold clothing two major sectors, the former is ready to impact the listing again, "La cara payment group has accepted the listing guidance, will submit the IPO application when the time is ripe", while the latter mainly includes Internet loans and financial leasing and other businesses.

Speaking of his own advantages, Sun Taoran admitted that Lacala has a relatively core competitive advantage, specifically, the first has more than 100 million individual users and millions of merchants;

Happy purchase hand in hand with He Wei proposed to set up a great American fashion development social e-commerce

On the morning of December 5, Happy Buy announced that Shanghai Happy News, a wholly-owned subsidiary of the company, intends to jointly fund the establishment of Damei Fashion with the new three-board listed company Hangzhou Ruhan Holdings' wholly-owned subsidiary, which means e-commerce, He Wei and other three parties.

Damei Fashion registered capital of 10 million yuan, of which Happy News contributed 4.9 million yuan, holding 49% of Damei Fashion equity, meaning e-commerce investment of 4.1 million yuan, holding 41% of Damei Fashion equity, He Wei contributed 1 million yuan, holding 10% of Damei Fashion equity, Happy News and He Wei will sign a concerted action agreement.

It is understood that the main business scope of Damei fashion includes design, production, agents, publishing all kinds of advertising, the main thrust of Damei fashion is to complete the most important part of the red e-commerce: KOL (key opinion leader) focus on building.

Follow WeChat's built-in game Facebook is going to do the U.S. version of WeChat?

BEIJING, Dec. 4 (Xinhua) -- Facebook has launched a new "instant game" platform on its Messenger app, according to foreign media reports. Users can pass directly without leaving the Facebook interfaceMessenger plays games instead of another game app previously downloaded from Apple iTunes or Google Play. These lightweight, HTML5-based games are designed to be "asynchronous", where players take turns operating the game without having to be online at the same time, just like playing chess.

But the idea of built-in games and other similar apps in apps is not the most novel. China's WeChat did this years ago. WeChat, which is owned by Tencent, China's largest gaming company, was originally developed by WhatsApp, but it has now integrated social media and free phone calls and messages.Launching a gaming business could help Facebook expand its reach. But soon people will say that Facebook will become the "American version of WeChat".